Object of Rotary
First: The development of acquaintance as an opportunity for service.
Second: High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian's occupation as an opportunity to serve society.
Third: The application of the ideal of service in each Rotarian's personal, business, and community life.
Fourth: The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional person united in the ideal of service.